Have you ever struggled to zip up your own dress? Have you ever been asked by your mother, girlfriend, sister, daughter or even a complete stranger to help zip up their dress? What would they do if you weren’t there to help? Unfortunately, this is a dilemma that women face all over the world. Fortunately, a new innovation is in the works that offers a solution. It’s called Ms. Dress Up’s Zipper Pull, and is a fashion accessory that doubles as a zip-doing-up device.
Founder Natalie Catania used to struggle to try on high-back dresses while shopping and wondered why it was so difficult to do up a zipper on her own: “Sometimes, I felt like I needed to be a contortionist just to get dressed. I would jump up and down in the dressing room and regret not going to yoga more often. I wished there was a simpler solution.” After watching a show about divers and noting their ease in doing up their own wetsuits, Natalie had an epiphany and used a similarly long zipper extension as the foundation for designing Ms. Dress Up’s Zipper Pull. From there, she elevated the concept into a versatile piece of fashionable jewellery. An ornamental chain hooks into the zipper of a high-back dress and is used as an extension to the existing pull, acting as a pulley to effortlessly zip yourself up. The hook fits into a variety of zippers, including invisible zippers. Natalie is currently attempting to gain funding for this innovation on Kickstarter. It is aimed at solving this problem once and for all, and I for one welcome it.