First World Girl Problems: Is A Solution to the Stress of Zipping Up your Dress on the Horizon?


Have you ever struggled to zip up your own dress? Have you ever been asked by your mother, girlfriend, sister, daughter or even a complete stranger to help zip up their dress? What would they do if you weren’t there to help? Unfortunately, this is a dilemma that women face all over the world. Fortunately, a new innovation is in the works that offers a solution. It’s called Ms. Dress Up’s Zipper Pull, and is a fashion accessory that doubles as a zip-doing-up device.

 Ms. Dress Up’s Zipper Pull

Founder Natalie Catania used to struggle to try on high-back dresses while shopping and wondered why it was so difficult to do up a zipper on her own: “Sometimes, I felt like I needed to be a contortionist just to get dressed. I would jump up and down in the dressing room and regret not going to yoga more often. I wished there was a simpler solution.” After watching a show about divers and noting their ease in doing up their own wetsuits, Natalie had an epiphany and used a similarly long zipper extension as the foundation for designing Ms. Dress Up’s Zipper Pull. From there, she elevated the concept into a versatile piece of fashionable jewellery. An ornamental chain hooks into the zipper of a high-back dress and is used as an extension to the existing pull, acting as a pulley to effortlessly zip yourself up. The hook fits into a variety of zippers, including invisible zippers. Natalie is currently attempting to gain funding for this innovation on Kickstarter. It is aimed at solving this problem once and for all, and I for one welcome it.


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